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Chef & Brewer

The client wanted to evoke a sense of connection with the produce from farm to Chef & Brewer restaurants

FROM GATE TO PLATE

The client wanted to evoke a sense of connection with the produce from farm to Chef & Brewer restaurants. We were charged with shaping the C&B brand onto moving visuals whilst emphasising the message of fresh, seasonal menus across the narrative.

We developed an idea which had a common theme of being close up with the food from the farm gate to the customers plate. Combining a shallow depth of field, HD rich imagery reminiscent of cookery shows and food adverts, to bring the Chef & Brewer brand right into the visuals too.

With 2 days in the Studio Kitchen, 2 half days in the Pub and the Farm. 3 days, total shooting time, over 4 consecutive days, this was a tricky shoot to get right. Many moving parts and a tight turnaround made it a challenge and the team had to really keep the pace up.

The constraints of timing and a still evolving new brand identity meant that we had to devise smart ways of embedding it onto objects in the film using visual effect techniques.